As both a graphic design consultant and an astrology hobbyist, in this month’s column I thought it would be interesting to discuss what it’s like to work with people of each of the 12 sun signs in the zodiac.

Your clients’ sun signs can help you figure out the best way to work with them, as well as their likes and dislikes.

Disclaimer: Please note that astrology is much more complicated than just the 12 sun signs, so use this information as a general guide only.

Aries – WHAT’S NEXT? Aries are enthusiastic and have fiery reactions. They enjoy starting things and don’t always like to finish them, so do the project quickly and suggest new ideas before the current one is completed.

Taurus – Taurus’s don’t like change and love beauty, harmony, and money, so the bottom line is very important to them…how PROFITABLE will this website or ad be?

Gemini – RESTLESS and INTELECTUAL…I THINK I like the curly the font, the purple background, the wavy picture…the ocean photo…well, you get the picture…

Cancer – How does this make me FEEL? What is the emotional overtone of that design, what do people FEEL when they look at my project? (I can attest to this one, being a cancer chickee…)

Leo – Leo’s like being the center of attention and they adore being appreciated, so APPRECIATE their opinion and make sure you have the most flattering picture of them in their marketing materials.

Virgo – Virgo enjoys fixing things and being of service, so be prepared to make LOTS of changes to a project. But, when they are happy, you know your work must have gotten to the point of being FLAWLESS!

Libra – Libra’s like CHOICES…so make a couple different versions for them to choose from and they will ponder it over for a few days and get back to you. Give them the time and choices to choose.

Scorpio – INTENSITY…Scorpios will get a gut reaction to the project and will either love it or hate it and then go from there…

Sagittarius – HAPPY go LUCKY…freedom loving…just don’t tie them down to one choice or one way of doing things. Expect to go with the flow and make changes as you go along.

Capricorn – STATUS seeking – how will this benefit my image and help me climb the success ladder?

Aquarius – Wacky, UNUSUAL, shocking…they love the most off the wall ideas and will go with them just to get a reaction from other people. Use your strangest designs on them and they will love it!

Pisces – Mystery, INTUITION, and Creativity – when working with Pisces…they just KNOW. Encourage them to listen to their inner guidance when asking for feedback.

Check out some of the astrology books I have on: Third Eye Vision Books

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